This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
We asked 10 Trailblazers to provide tips on designing an email strategy to optimize the messages being sent to inboxes around the world.
Building your first customer journey can seem like a daunting task — but don’t fret. Here are five steps to make your first one successful and engaging for customers.
All email campaigns deserve an occasional update. What better time than now to give your emails a much-needed makeover?
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Security is a shared responsibility in the cloud. Here’s how to keep your SaaS platform secure with forensic analysis and an audit trail.
Research shows email is 40x more effective than social media, and marketer Ryan Holiday argues that email lists are the most important marketing asset. But why doesn't everyone get the return they deserve?
In this episode, Head of Lifecycle Marketing at Grammarly Drew Price talks about how to operate a marketing program at scale with a small and nimble team.
Strong transactional email messages are key to every email program. We’re sharing three ways to make them even better.
