Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Security is a shared responsibility in the cloud. Here’s how to keep your SaaS platform secure with forensic analysis and an audit trail.
Research shows email is 40x more effective than social media, and marketer Ryan Holiday argues that email lists are the most important marketing asset. But why doesn't everyone get the return they deserve?
In this episode, Head of Lifecycle Marketing at Grammarly Drew Price talks about how to operate a marketing program at scale with a small and nimble team.
Strong transactional email messages are key to every email program. We’re sharing three ways to make them even better.
B2C Commerce is a flexible platform that provides developers everything they need to build custom ecommerce solutions like an abandoned cart program.
Since one of the most common questions we get from retailers is how they can reduce cart abandonment rates, we decided to share suggestions on how to address the issue.
Automation can be a huge boon for small and medium businesses. Here are five processes and tasks you can automate to boost efficiency.
Salesforce Marketing Cloud April 2019 release has enhanced capabilities such as more customer data insights, engagement personalization, and cross-channel features.
