Many content consumers are spooked by how content recommendations can seem invasive. But the flip side, when done correctly, is you get the content you need so you can make decisions faster.
Billions of mobile apps are downloaded each year. One-quarter of them are accessed only once. How do you stand out from the pack and keep mobile users engaged?
By disentangling customer information siloed across multiple systems, utilities can unite marketing, sales, and service to give customers the experiences they want.
With insights from more than 8,200 marketers, this year's State of Marketing Report reveals the biggest priorities and challenges that will shape the future of marketing strategy in 2021 and beyond.