![2 women working with robotics](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/fourth-industrial-revolution-blog-img_02_2023.jpg?w=889)
What Is the Fourth Industrial Revolution?
From AI to Web3, these are the technologies catapulting business and society into the next phase of humanity.
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Process Mining in Salesforce With MuleSoft and Apromore
Discover what process mining does for businesses and how MuleSoft and Apromore seamlessly fit in the Salesforce hyperautomation landscape.
![Illustration of a woman putting bandaids on a cracked piggy bank / managing risk in banking, technology in banking](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/05/X-Ways-Banks-Can-Get-Ahead-of-Risks-and-Build-Customer-Confidence-.jpg?w=889)
Banking Customers are Nervous — Use Data and Technology to Restore Their Confidence
Communication is key for banking customers and stakeholders when it comes to managing risk. Here’s how improved technology can help.
![computer with api-led connectivity coding on screen](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/04/GettyImages-1156042816.png?w=667)
What Is API-led Connectivity?
API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem.
![Bank employee going over options on a tablet with a smiling woman in a green shirt / customer expectations from banks](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/12/3-ways-banks-bridge-customer-expectation-gap-blog-img_12_2022.jpg?w=889)
3 Ways Banks Can Bridge The Growing Customer Expectation Gap
As customers now expect more personalized experiences, banks should be agile enough to sense and respond to those changes quickly.
![Woman speaking with an insurance agent on the phone, sitting in front of a laptop in her kitchen / insurance customer retention](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/11/3-ways-service-can-help-insurance-customer-retention-article-img_08_2022.jpg?w=889)
Insurance Customers Aren’t Afraid To Leave You — Here Are 3 Ways To Retain Them
Roughly ⅓ of insurance customers have switched providers over the past year. We surveyed leading financial services executives to learn more about how a more personalized customer service approach can improve retention rates.
![Working to improve the financial advisor-client relationship, a businesswoman speaks with her client in an office setting](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/11/financial-dvisor-coach-blog-img_11_2022.jpg?w=889)
Don’t Just Be a Financial Advisor — Become a Coach for Your Clients
As clients want more proactive advice and personalized plans, it may be time to step your game up. We’ve outlined 3 ways you can improve the financial advisor-client relationship by thinking like a coach.
![Several individuals are at different levels of multiple staircases and ladders, looking for startup advice to climb further.](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/11/AgentSync-Blog-Image.png?w=889)
This Founder Is Shaking Up the Insurance Industry. The Secret? Flexibility and Speed.
One CTO is riding a wave of transformation, taking their company to a $1.2 billion valuation.
![Businesswoman leading a meeting with colleagues / women in finance](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/11/AdobeStock_326319922.jpg?w=889)
How Women Can Lead and Succeed in a Male-Dominated Space
We talked with three leading financial executives, learning about their journeys and how they achieved their goals in this competitive industry.
![two illustrative heads](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/09/Cross-Pollinate.jpg?w=889)
Can You Trust NFTs? These Two Fintech Execs Have Thoughts
Two execs, one dealing in gold, the other in crypto. Both are redefining the fintech landscape and placing trust at the heart of their business.