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What is the role of business in society today? Salesforce Research surveyed over 2,400 consumers in the United States on Ethical Leadership in Business. Get the stats and hear from our new Chief Ethical and Humane Use Officer Paula Goldman on how companies lead across technology, equality, and ethics to build a better world for all in the fourth industrial revolution.

Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.

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