With insights from more than 8,200 marketers, this year's State of Marketing Report reveals the biggest priorities and challenges that will shape the future of marketing strategy in 2021 and beyond.
Workers want empathy, autonomy, understanding, opportunity, and a bigger voice in decision-making. Companies want them back in the office, and can only offer so much while trying to grow in an uncertain time.
You’ve been mapping the customer journey for years. But employee journey maps offer HR a depth of understanding into employee needs, expectations, job satisfaction, retention, and turnover.