From improving efficiency to preventing trips to the emergency room, personalization is healthcare marketing’s surefire remedy.
Healthcare consumers see a major disconnect between the care they expect and the service they receive from health insurers. Your healthcare contact center is the key to not only meeting those expectations, but doing so efficiently.
As more companies want employees to return to the office, people in turn are pushing for more hybrid work situations to help balance their wellbeing.
Healthcare companies need commerce strategies that make customers feel safe and understood. Here’s our guide to developing that trust.
If vaccine response can be triggered and implemented in days, imagine the possibilities of a planned, data-driven illness prevention and medical care system. One doctor analyzes how international government healthcare could be doing more at global scale.
Working more closely through a digital bridge can unlock greater efficiencies and get patients the care they need faster.
Hint: Reimagining patient engagement to mimic the ease of Amazon shopping or the personalization of Netflix can improve the patient experience.
Patients now have more options, because of a Whitehouse initiative on healthcare price transparency, to shop for care not just based on price but on a range of other qualities.
Healthcare consumers expect retail-like experiences, yet most healthcare payers are failing to meet these expectations.
The outbreak of the coronavirus pandemic radically accelerated the adoption of healthcare digital strategies, making them “must-haves,” here are some examples.
