Healthcare and Life Sciences

Technology is a critical part of transforming the patient experience. Here's why CRM is becoming table stakes for meeting growing demands for higher quality care and improved experiences at a lower cost.

Here are three areas medtech companies should focus on to improve patient lives while still being an effective partner to the healthcare industry.

Here are three things to pay attention to this year to help healthcare marketers plan for the next open enrollment campaign.

According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.

Learn more about what predictive analytics is, how it works, and how it can help your business succeed.

NYU Langone launched a clinical affairs patient access center platform that streamlines and optimizes the way call center agents interact with patients. See how that's improved their patient experience.

"Adopt a startup mindset" and other well-earned pieces of advice and insights for those considering a career in sales from Director of Sales Development Olivia Puckrin.

If we wanted to retain and grow our customer base, it was time to personalize how we communicated with patients and effectively get them faster access to care — on their own terms.

As consumerism becomes a factor in healthcare, finding new ways to reinvent the patient experience is a business imperative, especially as retail giants Amazon and Walmart enter the fray.

Like many other industries, the healthcare industry is experiencing a digital transformation. Here's how the pharma r&d sector can speed up clinical innovations.