The season of giving will be like no other in 2020. So, how do you support your community in the absence of traditional methods like special in-store events and pop-ups?
Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.
Webster Bank, the Innovative Genomics Institute (IGI) at the University of California, Berkeley, and UCSF Medical Center have created apps in a weekend or a day using MuleSoft and Heroku low-code and pro-code app development tools.
In response to the crisis, LifeSprk leveraged Salesforce to fast-track a hospital-at-home practice in just two and a half weeks while continuing to keep healthy seniors safe.
Paladina Health, a Colorado-based health care company, can spend six months to a year setting up a new client. The recent COVID-19 pandemic shrunk the company’s sales cycle and onboarding timeline. To address this reality, they had to throw out their typical playbook.
With COVID-19 treatment taking priority, elective procedures and services were delayed. Now healthcare providers must reengage and prioritize patients to reschedule the backlog.
COVID-19 put a halt on elective procedures in order to conserve resources and reduce the spread of the virus. Now, medtech organizations must change how they engage, sell to, and support healthcare providers.
CRM translates beautifully to contact tracing, largely because its digital tools and automated workflows minimize the time it takes public health officials to contact those who might have been exposed. Here's our experience with the Rhode Island Department of Health.