Introducing Consumer Goods Cloud. Learn more about how to enable closer connections across the entire CG value chain — from retail channel customers to the end consumer.
Today’s shoppers expect brands to deliver seamless, personalized experiences — but what does that really mean for your holiday shopping season plans? Here's how to use AI to help.
According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?
Tailored engagements across your channels will foster lasting relationships — a gift that stands the test of time. Here's how to connect with shoppers everywhere.
To capture the attention of consumers, companies need to not only understand consumer demographics but also their preferences and the reasons behind them.