Read how USAA made a culture shift to put member experiences at the center of everything they do. The result is USAA now offers omnichannel services to their insurance policyholders to gain efficiencies and increase loyalty.
In this era of “big data,” nonprofit and higher ed institutions are able to use technology to collect more and more data every day. Whether migrating from legacy on-premise systems with decades of…
This post is for those responsible for implementing AI systems but do not have a background in data science, statistics, or probability. The intention is to create an approachable introduction to the key concepts to identify potential bias (error) in their training data.
Salesforce sits down with Uber CEO Dara Khosrowshahi on the future of Uber, the future of transportation, and why a strong values-driven culture is so crucial to long-term business success.
Salesforce B2C Commerce received the highest possible scores from Forrester in areas crucial to customer success; market presence, personalization, artificial intelligence, business intelligence and analytics, and ecosystem.
See what's new with the launch of Salesforce Billing — it extends Salesforce CPQ to streamline the entire quote-to-cash process. This means customers can adapt to changes in business models, automate customer lifecycles, and make smarter decisions. This post outlines the new product capabilities and provides a link to the CPQ + Billing Keynote at Dreamforce.
Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.
Learn how Organizational Change Management (OCM) applies to SMBs as they implement CRM systems. This is a significant change for any growing company, and this post examines how to manage the process to set your business up for bigger future returns on investment. Get more tips on how to scale your small business with our ebook featuring insights from a Salesforce startup.
When it comes to nonprofit fundraising, all donations are not created equal In recent years, many nonprofits have experienced a surge in donor engagement — through campaigns like DonorsChoose.org and other crowdfunding initiatives,…