By prioritizing their website Living Proof was able to stay open when stores and salons closed, keeping their customers' hair-care needs their main focus.
See how Kimberly Clark rolled out #ShareASquare, an omni-channel campaign aimed at calming the fear of shortages and fostering community spirit by encouraging people to “share a square.”
To adapt to shifts in consumer behavior, e.l.f. Cosmetics doubles down on its ecommerce and digital transformation efforts to stay engaged with its base.
COVID-19 has disrupted the supply chain of most companies around the world. To get back on track, wellness, readiness, and technology are all critical checkpoints on the path to reopening safely.
CEOs looking for reopening processes and procedures should consider an invite-first approach. This strategy sets expectations for the visitor before they arrive, and prepares the location for their visit.