Marketing Cloud

Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.

We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.

Holiday shopping has become a year-round affair. Here's how marketers need to adapt.

Saying what we do is not enough. Our marketing needs to also say why we do it and what we stand for.

Zero to Three uses a Salesforce ecosystem to support its work with children and families. The technology became especially critical during the pandemic.

Get to know the essential vocabulary around workflow automation, process automation, business automation, and hyperautomation.

Sonos found a way to bring the power of the in-store experience online, doubling down on digital-first revenue and e-commerce. Learn how the company delivered.

To be truly customer-centric, you have to know your customer's preferences and the context in which they engage with your organization.

In 1886, Carl Benz introduced the first automobile. Today, innovation at Mercedes-Benz looks different. Learn how Mercedes innovates around customers.

Use these five tips to plan and execute demos that help your audience fully understand your product vision and capabilities.