The latest release includes new data and AI capabilities to support your personalization efforts.
Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables.
Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.
Tips and takeaways for retail marketers on how Marketing Cloud tools can help them engage customers and maximize their resources during the holiday email marketing, high-peak season.
A “hiring freeze” shouldn't imply hitting the pause button on all things related to recruiting.
This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
Artificial intelligence has real power to help people make the world run better. That’s more important than ever in a crisis.
Can you tell if your ABM strategy’s working? Here are three tips to point you in the right direction.
Paladina Health, a Colorado-based health care company, can spend six months to a year setting up a new client. The recent COVID-19 pandemic shrunk the company’s sales cycle and onboarding timeline. To address this reality, they had to throw out their typical playbook.
