Marketing Cloud

For most marketers, measuring their return on investment (ROI) for social is a major challenge. Here are three steps to take to gain valuable social insights and measure social returns.

In this episode of Marketing Cloudcast, we speak with Ben Higgins about using his position as an influencer to build a brand of generosity, authenticity, and passion.

Armed with data, all marketers are expected to operationalize growth objectives and prove the value of every marketing investment. Here's how to do that.

Building your first customer journey can seem like a daunting task — but don’t fret. Here are five steps to make your first one successful and engaging for customers.

Here’s what you need to know about the new Marketing Cloud Administrator certification and how you can get started today.

All email campaigns deserve an occasional update. What better time than now to give your emails a much-needed makeover?

At our recent World Tour in New York City, attendees gathered to hear how AI and customer-facing technologies on one integrated CRM platform gives teams a 360-degree view of their customers.

As you gear up for planning your 2020 big holidays strategies, we're sharing our tips and best practices for making the most of retail holidays with Social Studio.

Get a behind the scenes look at how we transformed our own employee onboarding experience using an API-led approach.

This holiday season, top retailers also use AI to personalize the customer experience with identity stitching, data signals, and next-best experience recommendations.