We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.
Use a marketing stack to assemble the building blocks of architecture, data strategy, contact strategy, content strategy, and design system to become a customer-centric company.
Here are the five key steps that will help marketers transform the way they plan customer journeys.
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.
Manufacturers can maximize channel revenue by empowering channel partners to deliver great customer experiences by using artificial intelligence (AI).
On this podcast episode, we sit down with our own experts in three key areas you should focus on this season to deliver omnichannel personalized engagements to your consumers.
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
Social proof through reviews is what drives trust and decision-making in the consideration stage of the customer journey. Find out how to manage reviews with Social Studio.
