Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Customers know that marketers have the potential to create great personalized content, so it’s our job, as marketers, to exceed those personalization expectations.
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
Here's how marketers can make the most of their data and artificial intelligence to deliver the personalized experiences customers expect.
The latest Marketing Cloud release is now live! Here are a few new feature highlights.
Since it's crucial for today’s brands to onboard new customers in welcoming and engaging ways, Salesforce uses Marketing Cloud's Journey Builder for this important task.
Marketers are turning to artificial intelligence to create great customer experiences and personalize customer journeys. Read on to learn how you can start using AI to take your marketing to the next level.
Marketing platforms aren’t one-size-fits-all, and it’s important to choose one that fits the needs of your company and customers alike. Here are some considerations to keep in mind.
