Marketing

We built a content management system (CMS) to help novice or expert teams create content and deliver it to any channel. And best of all? Everything is connected to customer data.

Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.

A data lakehouse sounds like a serene getaway, but it can be the key to improving efficiency and customer satisfaction.

Businesses are digging into social commerce, investing in marketplaces, and maximizing data to meet business goals.

Going with one comprehensive email service provider can improve the customer journey and help your marketing department save time and money.

We asked our Marketing Trailblazer community to write about lessons they’ve learned over the years. We hope they inspire you, too!

As more companies shift from the ad-driven model to subscriptions, finding ways to not only attract but keep subscribers will be key to success. The data you already have can help.

Is your organization’s web content ranking as high as it should? These quick SEO tips could help bring more prospects to your door.

Your customers trust you with their data. Make sure you have an ethical personalization strategy as data grows ever more central to customer relationships.

Intelligent automation could be as transformative as cloud computing, and is already helping companies cut costs. We explain what it is and how your business can benefit.