Marketing

With consumers still budget-conscious in an uncertain economy, retailers must make strategic pricing decisions moving forward.

These tips will help you make sure your company continues to build customer relationships while staying compliant.

To exchange personal information, users need to feel there’s a mutually beneficial relationship. Design experts discuss the future of trust.

All the magic happened for Lakesha Holloway when she committed to her Salesforce journey, and to being part of the Trailblazer Community. Discover how you too can pursue your dream marketing job in the Salesforce ecosystem.

Signing up for a Trailhead account is just the beginning! Discover four next steps you can take today to accelerate your Salesforce learning and career journey.

New research reveals that marketers estimate GAI will save them over five hours of work per week – the equivalent of over a month per year.

See how brands are meeting customers where they already spend much of their time, on apps like WhatsApp, making it easier to respond in real time and quickly meet their needs.

Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?

Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.

Marketing and sales alignment is achieved through the creation of shared goals, strategies, and communication across teams