Marketing

Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.

Take the 10-minute learning module on how Salesforce messages and positions products.

Learn about how Salesforce uses messaging and positioning to bring products to market, and get four tips to hone your product messaging and positioning.

Take the 10-minute learning module to learn why we write the way we do here at Salesforce.

Learn how we at Salesforce work on getting our voice and tone right and how to start YOUR OWN voice and tone program with these five tips.

Here's how we at Salesforce work on getting our voice and tone right – and five tips for how you can, too.

Take the Customer Data Platform trail collection to learn how Salesforce uses the CDP to create personalized customer expriences.

Being digital-first is an actionable mindset as much as a shift to a specific app or technology.

Hear from more than 2,500 marketers in this year’s Marketing Intelligence Report on the trends and insights shaping our digital-first era of marketing.

These tips can help you avoid common mistakes when trying to show correlation or causality in marketing data sets.