ROX can help you untangle acronyms from CES to CLTV, and quickly calculate valuable metrics that track growth. Marketers from any organization need this cheat sheet of data points to help understand and broaden their digital brand.
Poor email deliverability means your customers won't receive, open, see, or act on your email campaign. Here’s what you can do to boost your sender reputation score and make sure your message gets the clicks.
Celebrated on the first Tuesday after Thanksgiving, Giving Tuesday is an international day of charitable giving. Here’s why it’s as important to your marketing strategy as Black Friday or Cyber Monday.
Privacy concerns are limiting access to third-party ad tech. Here’s how to find new ways to engage online shoppers.
We are excited to release the 2021 State of Nonprofit Marketing Report in partnership with the Salesforce.com research team. This report contains responses that have been analyzed from 390 nonprofit marketers around the…
Communicating with students, staff, and alumni is a daily task for many at higher education institutions. It happens via multiple channels—email, text messaging, social media, and, in the case of advancement communications, even…
Many content consumers are spooked by how content recommendations can seem invasive. But the flip side, when done correctly, is you get the content you need so you can make decisions faster.
Check out new data-driven marketing strategies for personalization and measurement as browsers phase out the third-party cookie.
The new updates make it easier to customize how you track and measure first-party data and help you optimize cross-channel personalization.
The collaboration hub and marketing command center is a powerful tool to cultivate community in your company and beyond. Here’s how to do it the right way.
