Providers How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers Jenifer Ho February 26, 2021 Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers. Salesforce Platform Personalization Employee Experience Content Marketing What Is a CMS? Content Management Systems Defined Anna Rosenman February 25, 2021 Discover how a CMS makes it possible to build and deliver content on any device or platform. Content Marketing Personalization Content Management Customer Stories Vimeo’s Video Marketing Strategy Promotes Stories of Small Business Success Alice Avery February 23, 2021 Vimeo CMO Harris Beber explains his team’s pivot to document eight small business stories in just 12 days at the dawn of pandemic lockdown. CMO Marketing Small Business Personalization What’s New in the January 2021 Marketing Cloud Release Sara Vickerman February 23, 2021 These eight new features will help your team get more personal with customers and ignite more informed, actionable insights. Automation Customer 360 Marketing Cloud Best Practices How To Structure and Plan Your Digital Marketing Strategy in 2021 Areej Bazzari January 28, 2021 Here’s what you need to set goals, know your audience, and measure success for an effective digital marketing plan. CRM Analytics Marketing Salesforce Culture Customer Journey How AI Is Helping adidas Boost Its Personalized Email Marketing Game Armita Peymandoust January 28, 2021 See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests. Automation Customer 360 Marketing Cloud Data 4 Digital 360 Myths Busted – and How You Can Smooth Friction for Your Online Customers Isaac Payne January 20, 2021 You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained. Digital 360 Experience Cloud Customer 360 Automation Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy Mandy Febus January 19, 2021 See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy. Lead Generation Marketing Sales Direct-to-Consumer PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It Martin Kihn January 14, 2021 With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month. Digital Marketing Personalization ECommerce Customer Experience Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It Jujhar Singh January 12, 2021 Customer loyalty programs require a complete view of customer data to create true loyalty value. Commerce Marketing Service
Providers How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers Jenifer Ho February 26, 2021 Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers. Salesforce Platform Personalization Employee Experience
Content Marketing What Is a CMS? Content Management Systems Defined Anna Rosenman February 25, 2021 Discover how a CMS makes it possible to build and deliver content on any device or platform. Content Marketing Personalization Content Management
Customer Stories Vimeo’s Video Marketing Strategy Promotes Stories of Small Business Success Alice Avery February 23, 2021 Vimeo CMO Harris Beber explains his team’s pivot to document eight small business stories in just 12 days at the dawn of pandemic lockdown. CMO Marketing Small Business
Personalization What’s New in the January 2021 Marketing Cloud Release Sara Vickerman February 23, 2021 These eight new features will help your team get more personal with customers and ignite more informed, actionable insights. Automation Customer 360 Marketing Cloud
Best Practices How To Structure and Plan Your Digital Marketing Strategy in 2021 Areej Bazzari January 28, 2021 Here’s what you need to set goals, know your audience, and measure success for an effective digital marketing plan. CRM Analytics Marketing Salesforce Culture
Customer Journey How AI Is Helping adidas Boost Its Personalized Email Marketing Game Armita Peymandoust January 28, 2021 See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests. Automation Customer 360 Marketing Cloud
Data 4 Digital 360 Myths Busted – and How You Can Smooth Friction for Your Online Customers Isaac Payne January 20, 2021 You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained. Digital 360 Experience Cloud Customer 360
Automation Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy Mandy Febus January 19, 2021 See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy. Lead Generation Marketing Sales
Direct-to-Consumer PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It Martin Kihn January 14, 2021 With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month. Digital Marketing Personalization ECommerce
Customer Experience Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It Jujhar Singh January 12, 2021 Customer loyalty programs require a complete view of customer data to create true loyalty value. Commerce Marketing Service