Marketing

Information silos and poor data quality can bedevil the delivery of topnotch customer experiences. Here's what to do about that.

This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…

Artificial intelligence has real power to help people make the world run better. That’s more important than ever in a crisis.

Can you tell if your ABM strategy’s working? Here are three tips to point you in the right direction.

It's a great time to revisit our assumptions about our customers.

When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.

Find inspiration and hands-on tips for making impactful moments every single day.

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Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.