Change management requires clear leadership from the top and the middle. Here are our change management recommendations when adopting a customer data platform (CDP).
Starting a blog and sharing your knowledge is a great way to give back to the Trailblazer Community. Here are 5 tips for launching your own successful blog.
Marketing Cloud's October release has new capabilities, so you can learn more about the customer, personalize interactions, and engage across every channel.
Boston College is working towards creating better personalized digital experiences for the school’s many constituents. Here's why they're why thinking beyond email, starting small, and partnering with IT.
Build a case for data transformation and a CDP by identifying KPIs that align to measurable C-Suite business goals.
Pilot Flying J uses unified data to provide personalized journeys to drivers throughout their entire on- and offline experiences with the company.
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.
Maybe your DIY content management system (CMS) was amazing at first, but over the years, it’s become a source of frustration. Here are three signs you might need to look into other options.
Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.
