At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Customers know that marketers have the potential to create great personalized content, so it’s our job, as marketers, to exceed those personalization expectations.
On this episode of the Marketing Cloudcast, we sat down with Cargill's Kim Gandhi, a Global Program Manager, and Rafael Hernandez, an Enterprise Application Designer.
According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
Here's how marketers can make the most of their data and artificial intelligence to deliver the personalized experiences customers expect.
The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. Here are four steps to developing experiences customers want.
The latest Marketing Cloud release is now live! Here are a few new feature highlights.
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
