Marketing

Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.

Delivering a personalized, cross-channel experience at every step of the customer lifecycle can be challenging. Here are 6 common customer journey mistakes marketers make that you should avoid.

Check out these digital marketing tactics SMBs should do from MobileMonkey CEO, Larry Kim.

Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.

Salesforce, with research partner Publicis.Sapient, examined retail’s new rules.

Learn how paid and organic marketing can work in tandem, and how you can use them both to create marketing strategies that get results.

Learn how the Vimeo CRM team built a data warehouse and provide a holistic customer experience.

The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they

Consumer are constantly evolving. And marketers? They might wish consumers would kindly slow down a bit. Change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just…

At Salesforce, we believe that the business of business is to make the world a better place. This higher purpose is best expressed in our drive to establish Equality for All, which means working together to create a world where everyone has equal rights, equal pay for equal work, equal access to