Marketing

Keeping pace with the ever-changing marketing landscape can be tough — that’s why Douglas Burdett created the Marketing Book Podcast. Here are three of his recommendations for great reads to power you through the next stages of your career.

Many resellers have great relationships with customers, but lack the ability to deliver consistently branded messages to them. Here’s how to do that.

When we look at retail marketing trends, not only should you notice things that are happening during the holidays, but you should look at trend data all year.

Financial marketers can make tax season less stressful for customers by messaging before the new year, so they can be prepared as the April deadline approaches.

Hear how VP & CMO Michael Peachey of Asia Pacific Marketing at Salesforce experiments with global marketing tactics to scale programs with international colleagues.

New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.

Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.

Delivering a personalized, cross-channel experience at every step of the customer lifecycle can be challenging. Here are 6 common customer journey mistakes marketers make that you should avoid.

Check out these digital marketing tactics SMBs should do from MobileMonkey CEO, Larry Kim.

Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.