A year and a half ago, we launched the Marketing Cloudcast, the marketing podcast from Salesforce. My professional background is in writing, editing, presenting, and content marketing, but before producing and co-hosting this show, I had never before podcasted. Heck, I'd never even been a guest on
Research shows that consumers are hungry for more personalized marketing — and I am a real-life example. As a working mom with two young kids, I have limited time. No surprise there. I…
Apparently today is “Show & Tell At Work Day.” Who knew? Almost any date on the calendar is a holiday to someone. As you plan your 2016 email calendar, consider including some B-List holidays in the mix. These less important holidays (compared to Valentine’s Day, Easter, Mother’s Day, and
The marketing and sales landscape looks vastly different from that of just a few decades ago. With the advent of the Internet, blogging, social media, and a myriad of digital communications channels, the path to purchase is not a simple, straight line, but a complex and varied web of twists.
New York Times bestselling author John Green shared his thoughts on creativity and community in his Connections 2014 Main Stage keynote. In this interview, I asked John about connecting with an audience, millennial observations,…
Space – no not the Star Trek variety as in “Space – the Final Frontier,” but the gaps in conversation that you need to leave when speaking to someone. Let me start with this: The…
Along with losing weight and breaking bad habits, each year many people make a resolution to do more good in their community. What does that have to do with social media? I truly…
Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers can
