The National Aquarium opened on August 8, 1981 as the jewel of Baltimore City’s Inner Harbor redevelopment. With a mission to inspire conservation of the world’s aquatic treasures, the Aquarium is consistently ranked…
You may be expanding your supporter base to new generations of donors, pivoting to livestream fundraising, or trying to understand new payment options. Whatever the future of fundraising and engaging donors looks like…
We are excited to release the 2021 State of Nonprofit Marketing Report in partnership with the Salesforce.com research team. This report contains responses that have been analyzed from 390 nonprofit marketers around the…
Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Our special guest speaker was…
Diversifying your donor base has two meanings: to ensure your revenue comes from a variety of sources so that your organization can better weather economic fluctuations, and to ensure your donor base reflects…
The same historical and cultural structures that have held back diversity, equity, and inclusion (DEI) in so many aspects of our lives are also mirrored in much of the nonprofit sector. In the…
Developing a successful CRM strategy takes thoughtful analysis, a clear timeline, and a dedicated team that is hungry for success. The crawl, walk, run strategy helps you build a simple framework to implement…
Last month at my family’s Lunar New Year dinner, I recited our usual new year greetings: In that exact order every year for the last 26 years, I’ve always offered these blessings to…