Personalization

Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust.

Marketers need to rewrite their email best practices as historic KPIs lose relevance. We’re here to help.

Sonos found a way to bring the power of the in-store experience online, doubling down on digital-first revenue and e-commerce. Learn how the company delivered.

To provide tailored, zero-carbon solutions as a service, global energy player ENGIE needed to connect its teams. Here's what it did.

What do customers need and expect from your business today? We surveyed more than 13,000 consumers and nearly 4,000 business buyers to find out.

In 1886, Carl Benz introduced the first automobile. Today, innovation at Mercedes-Benz looks different. Learn how Mercedes innovates around customers.

In 2019, e.l.f. closed all brick-and-mortar stores and invested exclusively in the digital customer experience. Here are seven lessons they learned.

NBCUniversal is building the ultimate digital fan experience for the LA28 Olympic and Paralympic Games. This is how they're tackling the challenge.

AI product recommendations can increase revenue and engagement and create a more delightful customer experience. Here’s what adding AI to your commerce stack can do for your business.

Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.