Few things matter to consumers more than convenience. Keep them happy with a common commerce platform with a single order management system for a holistic, real-time, personalized customer-centric experience.
Celebrity interior designer Nate Berkus, Salesforce, and IKEA offer surprising lessons leaders can use to redesign customer service and build experiences customers will love.
Consumers are more wary of sharing their personal data. Brands need to be transparent with their data use, and offer their shoppers access to real value and control to win their trust. Here’s how the rules have changed.
Digital process automation is working behind-the-scenes to streamline experiences and simplify integrations.
Younger generations are flipping the script on subscriber loyalty. Here's how you can evolve your program to meet their needs for life.
Many content consumers are spooked by how content recommendations can seem invasive. But the flip side, when done correctly, is you get the content you need so you can make decisions faster.
Check out new data-driven marketing strategies for personalization and measurement as browsers phase out the third-party cookie.
The new updates make it easier to customize how you track and measure first-party data and help you optimize cross-channel personalization.
When support call data is processed like any other digital channel, service teams can use automation to make life easier for both customers and agents.
