Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
Discover how a CMS makes it possible to build and deliver content on any device or platform.
These eight new features will help your team get more personal with customers and ignite more informed, actionable insights.
Answer these three questions to help guide your organization’s digital response to customer service, communications, team unity, and more.
Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
Salesforce industry experts share how to get ready for the future of retail in the next twelve months.
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
