Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
Here's how stores of all sizes can develop an omnichannel commerce strategy.
Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.
Here’s a peek at the four steps you’ll learn in our new guide, Enhance Patient and Member Engagement.
Read how a small business owner in Dallas created a customer portal to deliver personalized digital experiences many big companies would envy.
A “hiring freeze” shouldn't imply hitting the pause button on all things related to recruiting.
This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
BMW is on a journey to accelerate digital transformation during this crisis to ensure a customer experience with digital and physical engagements as well as personalized content and communication.
When it comes to building an effective sales presentation, no one-size-fits-all sales deck exists. Every sales presentation you deliver to a prospect should be personalized and tailored just for them. Successful selling today…
It's a great time to revisit our assumptions about our customers.
