Personalization

At our recent World Tour in New York City, attendees gathered to hear how AI and customer-facing technologies on one integrated CRM platform gives teams a 360-degree view of their customers.

This holiday season, top retailers also use AI to personalize the customer experience with identity stitching, data signals, and next-best experience recommendations.

Resourceful marketers have discovered a number of excellent growth-driving applications for artificial intelligence. Here are a few applications for the technology.

Here are three tips to follow so the right content gets to the right customer at the right time without draining your ad budget.

Human-centric service is personal, intelligent, trusted, and inclusive service at scale. From your customers to your employees, learn the four pillars of human-centric service everyone should focus on.

Here’s a crawl->walk->run framework to help marketers wrap their heads around the digital data transformation task at hand.

Marketers need to find ways to use web behavior to connect interactions across these various touchpoints. Here are six examples to inspire how to get started working with these valuable bits of information.

Here’s a step-by-step guide for marketers to build-out a best practice omni-channel customer journey.

Michelin knew they needed to offer customer experiences that could compete with the newest manufacturing companies. Here’s how they did it.

AI in business is often a futuristic viewpoint. But here are three practical ways AI has an important and growing role in the grocery industry.