Healthcare and life sciences organizations can use a CRM to achieve goals and outpace the competition, by giving teams a 360-view that drives efficiencies and collaboration.
Pilot Flying J uses unified data to provide personalized journeys to drivers throughout their entire on- and offline experiences with the company.
We spoke with Conagra Brands’ VP of Precision Marketing DeLu Jackson to discuss how his company is using data to understand consumers better and deliver more engaging and relevant customer experiences.
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.
In social selling, online interactions with prospects mirror connections with friends or friends-to-be on social media.
Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.
We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.
Use a marketing stack to assemble the building blocks of architecture, data strategy, contact strategy, content strategy, and design system to become a customer-centric company.
Here are the five key steps that will help marketers transform the way they plan customer journeys.
