Any successful modern content marketing powerhouse must begin with a robust strategy that leverages the power and potential of AI. Here's how to build one.
On this podcast episode, we sit down with our own experts in three key areas you should focus on this season to deliver omnichannel personalized engagements to your consumers.
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Customers know that marketers have the potential to create great personalized content, so it’s our job, as marketers, to exceed those personalization expectations.
Today’s shoppers expect brands to deliver seamless, personalized experiences — but what does that really mean for your holiday shopping season plans? Here's how to use AI to help.
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?