Personalization

With each Marketing Cloud release, we build on our promise to unify and manage customer data, personalize content and offers with AI, engage across every channel, and measure results.

New Commerce Cloud features help brands build and deliver personalized, scalable, and integrated customer experiences faster and more efficiently.

What does customer engagement really mean for modern businesses? A new global study from Salesforce Research reveals some surprising answers.

Video is easier than ever to create and it’s one of the best ways to humanize your company. It takes a person to record and a person to watch, and when you receive a personalized video in your inbox, it activates curiosity.

B2C Commerce is a flexible platform that provides developers everything they need to build custom ecommerce solutions like an abandoned cart program.

According to Salesforce’s State of the Connected Customer two-thirds of customers will pay more for a great experience. Here are four tactics to develop some.

Since one of the most common questions we get from retailers is how they can reduce cart abandonment rates, we decided to share suggestions on how to address the issue.

Many businesses may not realize that the marketing strategies that engage customers can also be applied internally to engage employees and improve retention.

Personalize your onsite schedule for your best-ever Connections experience. The Connections Agenda Builder is now available.

Business platforms can increase trust with consumers while providing superior customer insights and the enablement of dynamic new models of collaboration.