Marketers have lots of technologies available to them, but which technologies should they be investing in? We asked 4,100 brands and found the four secrets they all share when it comes to marketing technology.
Customers expect powerfully personalized real time brand experiences. And companies can provide this instantaneous engagement if they have the right data.
Consumers expect brands to meet them wherever they are. While retailers are on the front lines of creating these memorable, not purely transactional, experiences.
Success Cloud helps personalize customer relationships by putting the customer first, planning for the entire customer journey, and transforming ways to think and work.
Data sets are primarily a way to target consumers, but they’re also rich data assets that should be leveraged for actionable analytics and deep consumer insights.
HIMSS showed us that the healthcare industry is on a path to deliver a more personalized, connected patient experience to help drive better health outcomes.
Email marketing is getting more personalized and relevant to individual subscribers. Here are the top email marketing trends we'll be seeing this year, and how you can leverage marketing technology to keep subscribers happy.