The Spring ’19 release delivers more personalized and integrated customer journeys while enabling teams to work smarter with data insights across your org.
Dating apps show email marketers that brief, personalized, and user-focused experiences drive engagement. Implementing these tactics can net similar sticky results.
Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.
This year’s National Retail Federation Big Show proved that retail is in an evolutionary period, with digital transformation a continued hot topic. Here are our top takeaways.
Check out this interview with Salesforce SVP of Retail and Consumer Goods, John Strain. We sat down with John to learn more about what makes him tick and what he has in store for Salesforce.
Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.
Delivering a personalized, cross-channel experience at every step of the customer lifecycle can be challenging. Here are 6 common customer journey mistakes marketers make that you should avoid.