With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.
On this podcast episode, we sit down with our own experts in three key areas you should focus on this season to deliver omnichannel personalized engagements to your consumers.
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
Social proof through reviews is what drives trust and decision-making in the consideration stage of the customer journey. Find out how to manage reviews with Social Studio.
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.