Salesforce's CMO on why understanding what is important to customers is critical to business longevity. Learn how to know your customers by enabling a complete view that uncovers the answers you need by integrating Marketing Cloud and Sales Cloud with Google Analytics 360.
As a Marketing Cloud Specialist for the last year at Salesforce, I've noticed our most successful Marketing Cloud customers do these things. Here are five actionable tactics.
As a marketer, you already have the data you need to create value, but if you're wondering how to implement AI into digital marketing, here are three ways.
If you’re ready to engage on social channels with prospects, what type of content should you share to get the ball rolling? Here are eight places to get appropriate content.
One of the benefits of an ecommerce solution is that a larger platform allows vendor consolidation within an IT stack so that you can focus on a few strategic partners.
If we wanted to retain and grow our customer base, it was time to personalize how we communicated with patients and effectively get them faster access to care — on their own terms.
Trailblazers around the globe will be able to use the first enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalized engagement. Learn how.
The past three days were a bit of a blur with product announcements, networking, and demos for Connections ‘19 attendees. So, we decided to round up our top 10 highlights from the past three days.