Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.
Financial services marketers are stepping up and owning the customer experience from engaging customers in real-time, to adopting and refining the journey strategy. Here are tips for getting started with transformation in your own organization.
Integrated experiences drive value and impact. Here's a look at how Salesforce is approaching helping brands create continuous experiences, regardless of the touchpoint.
NYU Langone launched a clinical affairs patient access center platform that streamlines and optimizes the way call center agents interact with patients. See how that's improved their patient experience.
Strong transactional email messages are key to every email program. We’re sharing three ways to make them even better.
The new features of our PRM product, built on Sales Cloud, remove channel sales friction and deliver intelligent insights and visibility to partners.
High-touch service calls require more personalized service. We recommend adding an “order on behalf of” (OOBO) capability for your customer service reps, to empower them to help your shoppers at the highest level.
Start personalizing your customer journeys at scale through automation, big-picture alignment, and data. Learn how.
Salesforce has been named a leader in The Forrester Wave for Digital Experience Platforms 2019
