Although pricing is as much art as science, all pricers could use more data. Data improves decision making, prioritizes time, measures our impact, and captures feedback.
Many companies have started to embrace a more customer-centric approach to doing business. But what about your partners? What experiences do you provide them with?
In the Summer '19 release, Quip for Salesforce puts the power in admins' hands to set their team up to play fast, loose, yet disciplined enough to win the hearts and minds of their customers.
Sales, service, and marketing must work together for amazing, connected experiences. This will be easier on a single social data platform with democratizing access.
CSA built a complete customer engagement solution, fronted by robust B2B Commerce and supported by digital rights management, search, automation, and customer service — cloud-based solutions, most of them from Salesforce.
Salesforce's CMO on why understanding what is important to customers is critical to business longevity. Learn how to know your customers by enabling a complete view that uncovers the answers you need by integrating Marketing Cloud and Sales Cloud with Google Analytics 360.
As a Marketing Cloud Specialist for the last year at Salesforce, I've noticed our most successful Marketing Cloud customers do these things. Here are five actionable tactics.
As a marketer, you already have the data you need to create value, but if you're wondering how to implement AI into digital marketing, here are three ways.