Netherlands-based footwear and accessories manufacturer Omoda relies on Salesforce to stay ahead of changing shopper behavior. Read how a 144-year-old company continues to blaze trails.
Marketers can buy technology, yet not everyone is a high performer with it. Here are the three keys to creating a best-in-class real-time marketing program.
Grammarly uses Salesforce Marketing Cloud to send automated emails when customers are ready, delivering the right content, at the right time, to the right audience.
Here are four keys marketers should keep in mind while best practices evolve for consumer data and privacy in the new future of data-driven marketing.
City of Hope is dedicated to making a difference in the lives of people with cancer, diabetes, and other life-threatening diseases. Read about how they're modernizing their data collection process to make a bigger impact on cancer research.
Seamless marketing integration appears to be daunting at the beginning, but in the end, it’s worth the effort to create better experiences for customers.
Executives in this new era of marketing ensure a consistent customer experience across the entire business.
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.
Today's customers are looking for connected experiences across all interactions with businesses. Unified data is key to delivering relevant customer experiences. Find out how you can start unifying your data to create more relevant experience for your customers.
There is a 'digital divide’ in the SMB world. Find out what that is and why SMBs that dive into digitalization are in a better position to thrive in the future.
