Products

Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. Salesforce’s Software as a Service (SaaS) platform offers companies an interface for case management and task management, allows customers the ability to track

So you want to start a podcast for your company. Maybe it’s an educational podcast for your customers. Maybe it’s all about sharing industry news. Whatever your goals, you’ve got some logistics to ponder. As the co-host of Salesforce’s Marketing Cloudcast — the marketing podcast from Salesforce —

A year and a half ago, we launched the Marketing Cloudcast, the marketing podcast from Salesforce. My professional background is in writing, editing, presenting, and content marketing, but before producing and co-hosting this show, I had never before podcasted. Heck, I'd never even been a guest on

I recently celebrated my eight year anniversary at Salesforce, and over the years I have worked in three different orgs: Sales, Alliances, and Product Marketing. Even though those roles sound pretty different, a common theme has impacted my work every single day at Salesforce — quoting. I have

It’s been almost a year since Salesforce launched its biggest innovation yet, Lightning. The milestone marked much more than a facelift for our products. Lightning represents the next generation of Salesforce: A completely…

Apparently today is “Show & Tell At Work Day.” Who knew? Almost any date on the calendar is a holiday to someone. As you plan your 2016 email calendar, consider including some B-List holidays in the mix. These less important holidays (compared to Valentine’s Day, Easter, Mother’s Day, and

Technology is constantly evolving, and businesses are becoming more and more dependent on technology to run their businesses efficiently. Here are just some of the ways technology has changed business for the better; by streamlining sales techniques and the sales process. Gordon Moore predicted

“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategy”  -Lawrence Bossidy, former COO of General Electric. In the span of two years, I’ve interviewed over 1,000 sales candidates — and hired less than 50. As any sales

Sales proposals: Love them or hate them, they’re an integral part of any successful deal. While some salespeople might view these documents as unnecessary—or even as a waste of time—they’re actually one of…

Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers can