What is a DMP? Learn the key benefits of a Data Management Platform and how your business can leverage one successfully.
Part 1: Awareness Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s…
So you want to start a podcast for your company. Maybe it’s an educational podcast for your customers. Maybe it’s all about sharing industry news. Whatever your goals, you’ve got some logistics to ponder. As the co-host of Salesforce’s Marketing Cloudcast — the marketing podcast from Salesforce —
A year and a half ago, we launched the Marketing Cloudcast, the marketing podcast from Salesforce. My professional background is in writing, editing, presenting, and content marketing, but before producing and co-hosting this show, I had never before podcasted. Heck, I'd never even been a guest on
I recently celebrated my eight year anniversary at Salesforce, and over the years I have worked in three different orgs: Sales, Alliances, and Product Marketing. Even though those roles sound pretty different, a common theme has impacted my work every single day at Salesforce — quoting. I have
It’s been almost a year since Salesforce launched its biggest innovation yet, Lightning. The milestone marked much more than a facelift for our products. Lightning represents the next generation of Salesforce: A completely…
Apparently today is “Show & Tell At Work Day.” Who knew? Almost any date on the calendar is a holiday to someone. As you plan your 2016 email calendar, consider including some B-List holidays in the mix. These less important holidays (compared to Valentine’s Day, Easter, Mother’s Day, and
Technology is constantly evolving, and businesses are becoming more and more dependent on technology to run their businesses efficiently. Here are just some of the ways technology has changed business for the better; by streamlining sales techniques and the sales process. Gordon Moore predicted
