What are the benchmarks for success when the customer is at the center of everything? When sales quotas are no longer enough, what questions should you ask your business to make sure you measure up?
The pandemic accelerated the use of digital and virtual technologies in clinical trials particularly around patient interaction and support. What will that mean going forward?
Enterprise sales is not about selling products. It’s about delivering outcomes. We need to understand where the customer wants to go and work with executives at that company to get there. If this sounds complicated, don’t worry. We’ll break it down.