With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
AdventHealth, a Salesforce customer, needed to find digital tools to provide the same level of whole-person care and connection as its in-person health system.
Being open and clear about how you developed AI models and giving customers control over their data are two ways to embed ethics in your marketing automation.
When COVID-19 created unprecedented global demand for disinfectants, De Nora Water Technologies learned new ways to work with customers - and reach new ones.