![Woman and man using a computer: subscription business model](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/01/move-to-subscription-revenue-model-header.jpg?w=889)
What is a Subscription Business Model?
Learn how subscriptions can create more revenue from the customers and products you already have.
![Astro with man working on a computer sales operations cpq product pricing](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/innovation-product-pricing-matters-h1-v1.1.jpg?w=889)
4 Pricing Strategies That Can Turn Innovation Into Revenue
The key to post-launch pricing strategy is to go beyond financial key performance indicators and track monthly outcomes.
![two women computer revenue lifecycle b2b journeys](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/revenue-lifecycle-b2b-buying.jpg?w=889)
How To Make the B2B Buying Process as Smooth as Shopping Online
The challenge with revenue now is to look at the shape of a line and wonder: can we shape this around the buyer instead?
![3D astro among coins and bar graphs - pandemic growth](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/profitable-valpak-pandemic-growth.jpg?w=889)
Profitable in a Pandemic? How This Advertising Firm Pulled off Growth
While other companies in the direct mail industry have struggled during the pandemic, Valpak has grown, and thrived.
![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/07/launch-new-products-pricing-cpq.jpg?w=889)
3 Steps To Quickly Launch New Products and Pricing
Tech company Podium launched a new product within weeks to help its customers during the pandemic. Here's how they did it.
![3 Tips for Digitally Transforming Your Lead-to-Cash Process](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/lead-to-cash-digitial-transformation-1.jpg?w=499)
3 Tips for Digitally Transforming Your Lead-to-Cash Process
Valpak shares what they've learned about the digital transformation of the lead-to-cash process.
![How to Get Stakeholder Buy-In During Your Quote-to-Cash Transformation](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/quote-to-cash-transformation-1.jpg?w=500)
How to Get Stakeholder Buy-In During Your Quote-to-Cash Transformation
Valpak, a North American direct marketing and coupon company used influence to get their franchise sales reps to buy-in to their big quote-to-cash digital transformation. Here’s how they did it.
![What Is Salesforce CPQ?](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/thumb-what-is-cpq-1.jpg?w=500)
What Is Salesforce CPQ?
CPQ stands for configure, price, quote is an extension of your customer relationship management platform (CRM) and makes the sales process easier, faster, and more organized.
![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/02/manage-recurring-revenue.jpg?w=888)
How We Manage Recurring Revenue — and How You Can Too
Making the move from a traditional sales model with one-off purchases to a recurring revenue model isn’t easy. Here are the tactics we’ve put in place along the way.
![Complexities in the Payment Processing Ecosystem](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/payment-processing-thumb-1.jpg?w=500)
Navigating Complexities in the Payment Processing Ecosystem
Businesses need to think through the modern payment process to ensure a seamless payment experience for end-customers. Here are some considerations.