According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. Here are four steps to developing experiences customers want.
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
Learn how today’s marketing leaders track metrics and drive return on investment (ROI). Use these tactics to choose key performance indicators (KPI) and increase ROI.
Enterprises are adopting Low Code Application Platforms at an unprecedented rate. Learn why Salesforce is named as the leader for LCAP.
Research on chatbots shows how businesses and consumers use the technology. Check out the latest chatbot statistics.
Here’s how Salesforce's Commerce Cloud saw the ripple effect of Prime Day roll across global ecommerce sites and email marketing initiatives. Check this year's ecommerce data insights.
